Generating Fee Protection Insurance income is now easier for accountants with EngineRoom+

We’re excited to announce the launch of our innovative marketing portal that will give Markel Tax’s accountancy clients the opportunity to grow their fee protection insurance (FPI) revenue streams.

EngineRoom+ enables accountants to easily create and send white-labelled email campaigns about why FPI is important to consider as well as the benefits of Markel Tax delivering the solution. With the portal featuring tried and tested campaign messaging developed from over 25 years of FPI marketing, emails are not only quick and simple to create, but also highly effective in maximising FPI scheme take up.

The portal offers unique features and benefits and is being seen as a significant differentiator for firms across the accountancy sector.

EngineRoom+ dramatically reduces the administration needed to undertake and operate effective marketing campaigns with the portal speeding up the ability to create the campaign and provide immediate electronic email distribution. Insightful, real-time, analytics to evaluate campaigns allow users to see who has engaged and follow up in person.

Slick and easy-to-use, EngineRoom+ allows users to:

• Schedule invite and reminder campaigns with ease
• Build campaigns for optimum results
• Offer customers flexible payment options including BACS or payment link
• Benefit from a fully GDPR-compliant system
• Work with customisable colour templates
• Brand each email with their practice logo

“EngineRoom+ allows our clients to create truly bespoke email campaigns and easily target prospects. They can utilise their own branding and tailor the messaging. It is intuitive, easy to use and allows accountants to track how well the campaign has been received, with the ability to follow up with those showing an interest,” said Stuart Brodie, director of Markel Tax.

“The portal is the result of detailed discussions with our clients around how we can support them to grow their businesses. We have always sought to go beyond simply providing an insurance solution and, in the current climate, support of this nature has become ever more valuable,” Stuart concluded.

For more information, please feel free to contact us or click the link below.