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Simon Johnston, along with BIBA's Graeme Trudgill and Emma Chapman, talks industry collaboration, the AI Academy, and shaping the future of broking.
Published on 25 June, 2026
Simon Johnston, marketing director, joins BIBA’s chief executive, Graeme Trudgill, and conference director, Emma Chapman, hosted by Pippa Lennox, digital development manager. Together, they explore how BIBA 2026’s theme, TIME:TO, has struck a chord across the industry, highlighting opportunities to strengthen partnerships, embrace innovation, attract new talent, and create better outcomes for customers. Simon reflects on the value of the conversations and connections made through BIBA, opening the door to new ideas, shared learnings, and stronger relationships.
The discussion also explores the growing role of AI in insurance and the launch of BIBA's AI Academy. With more customers using AI as part of their insurance-buying journey, understanding emerging technologies and evolving customer expectations has become increasingly important. The conversation highlights the need to keep pace with change, using technology to reduce administrative pressures, save time, and help brokers meet the future needs of their customers.
