Simon Johnston

Simon is an accomplished marketing leader with over two decades of experience across the US, Asia-Pacific, and Europe. As Marketing Director, UK at Markel, Simon drives strategic initiatives in brand activation, digital transformation, and proposition innovation, ensuring the company delivers meaningful value to its brokers, partners and policyholders.

Throughout his career, Simon has partnered with renowned global brands such as Shell, Honda, and Allianz, bringing a wealth of expertise in aligning marketing strategies with business objectives. His leadership extends beyond the corporate world as a Fellow of the Chartered Institute of Marketing, a member of the Worshipful Company of Marketors, and a volunteer Director of The Insurance Marketers Group.

At Markel, Simon oversees all aspects of marketing in the UK, including insights, proposition development, branding, internal communications, public relations, and digital strategy. His commitment to excellence and innovation ensures Markel remains a trusted partner for over 1 million customers across the UK.

Outside of work, Simon is passionate about mentoring future marketing professionals and sharing insights on the latest industry trends.