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Key trends in insurance: AI, tech integration, and personalised service
Published on 17 January, 2025
As 2024 came to an end, Jo Sykes, our Divisional Director at Markel, shared her insights with Insurance Post alongside other industry experts about the current state of the UK insurance sector and her expectations for the upcoming year.
Jo emphasised the industry's significant shift towards technology adoption, with AI and machine learning spearheading efforts to enhance efficiency and seek out innovative solutions. She also covered the importance of integrating these technologies with human interaction to ensure clients receive personalised support. Looking ahead to 2025, Jo highlighted promising opportunities in technology advancements, cyber risk management, and initiatives aimed at supporting the UK’s transition to net zero.
Markel supports the UK broking community in a number of ways, which you can read more about here.