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Shaping the future of insurance: insights from BIBA 2025

Pippa Lennox explores innovation, growth, and driving change with Jess Williams and EDII’s Caroline Bedford.

Published on 1 July, 2025

Pippa Lennox, digital development manager, is joined by Jess Williams, marketing business partner – broker, and Caroline Bedford, chief executive officer at EDII, for a lively conversation filled with insights that span the entire insurance industry. Reflecting on the exciting discussions they’ve had during BIBA 2025, Jess and Caroline highlight the dynamic and evolving nature of the sector. One key theme is Markel’s growth and innovation and our commitment to being future facing, which Caroline shares her admiration for – not only in our products and services but also in the skills and competencies instilled in our people. This commitment to forward-thinking is a testament to Markel's strong partnership and continuous development. Listen in to hear more about the exciting future of the insurance industry, the innovative strides being made, and the inspiring people driving these changes.


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This website is owned and operated by Markel Capital Holdings Limited on behalf of the group of the UK based businesses within Markel International, which is the London based operation of the Markel Group. Markel Group Inc. is the ultimate holding company for all the companies in the Markel group, including all the companies named below. Unless otherwise stated, the following companies are registered in England & Wales, with registered address at 20 Fenchurch Street, London, EC3M 3AZ.

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