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Simon Johnston and BIBA’s Graeme Trudgill talk insights, innovation, and the evolution of the BIBA conference.
Published on 1 July, 2025
In this discussion, Simon Johnston, marketing director, UK, is joined by Graeme Trudgill, chief executive at BIBA. Reflecting on 27 years of the BIBA conference, Graeme talks about his personal highlights, including inspirational guest speakers such as Mo Farah, the importance of initiatives like Young Broker Day, and even significant political moments!
Simon and Graeme also delve into the key theme of BIBA 2025, “A new era”, and how the industry is changing as we embrace AI and the opportunities that come with it. Graeme also discusses BIBA’ brand-new campaign, ‘Ben the Broker’, which is all about presenting a relatable, friendly figure to cut through the jargon and represent BIBA’s vast network of trusted insurance brokers nationwide. After watching this lively chat, you’ll come away with an understanding of how the conference has evolved massively since it first started back in 1978, as well as an appreciation for how such a key event in the insurance industry is brought to life.
