Building trust and community with the insurance trade press

In this discussion, Costas Pavlou, head of marketing services, is joined by Jo Sykes, divisional director - broker, and Katie Scott, editor at Insurance Times. To start things off, find out what everyone’s BIBA must-haves are and discover Katie’s BIBA traditions that help her feel ready to take on the conference! The conversation then shifts to the importance of trust in partnerships and the ability to have constructive discussions, with a particular focus on the trade press. Emphasising that the trade press plays a crucial part in the insurance community by sharing best practices, raising challenges, and fostering collaboration, it’s clear from the discussion that establishing a trusting and supportive relationship is vital, allowing for positive portrayals of industry developments.