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AI and insurance: Markel at the centre of BIBA’s 2024 debate

AI was a hot topic at BIBA 2024 and Markel’s divisional director – broker & ATE, Jo Sykes, was front and centre of the debate.


BIBA 2024 saw another jam-packed two days with the great and the good from across the sector in attendance. AI was a hot topic this year and Markel’s divisional director – broker & ATE, Jo Sykes, was front and centre of the debate.

Jo’s two panel sessions were captured and reported on by Insurance Post and Insurance Times.

Job losses due to the impact of AI are a concern for many but Jo was quick to point out that AI is an enabler that is helping Markel offer a better service, not something that is replacing staff. With so many AI options available, however, she also advised a ‘test and learn’ approach to see what AI tools would work best for those looking to utilise the technology.

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